Emma Watson feels the love for Lancome

Just in time for Valentine's Day: Emma Watson to launch Lancme's new 'Rouge in Love' with a personal appearance at Selfridges.

Forget red roses, the only Valentine's wish on many Emma Watson-loving fans' lips this year is to see the starlet in the flesh, and thanks to Lancme, that might just become a reality.

In her role as an ambassador the cosmetics giant, the diminutive Harry Potter actress is launching the new 'Rouge In Love' line at Selfridges' London store this Friday, February 10.

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Watson recently gave an interview to French Elle and explained why she chose to represent Lancme. "I would have never lent my image to a brand if I didn't feel in perfect harmony with it! Lancme embodies everything I like: France, where I was born, quality and stars who I admire for their sincerity and charm, like Julia Roberts or Penlope Cruz," she explained.

The new collection, available in 24 different hues, will be sold exclusively at Selfridges until April, when it will be rolled out nationwide.

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- Make your way to the Beauty Hall at Selfridges, 400 Oxford Street, London, W1, this Friday at 4.30pm to meet Emma Watson.