James Franco, Emma Watson in 'This Is The End' red band video

This Is The End has premiered an exclusive first look red band clip through Digital Spy.

Seth Rogen and James Franco star in the comedy film, which sees a host of Hollywood stars play themselves in the aftermath of a worldwide cataclysmic event.

The duo, who worked together on Pineapple Express, provide a special introduction for the video to coincide with the forecasted Mayan apocalypse. A full trailer is expected to debut tomorrow (December 21).

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Joining Rogen and Franco in This Is The End are Jonah Hill, Jay Baruchel, Danny McBride and Craig Robinson. Michael Cera and Emma Watson also feature in the movie, while Rihanna reportedly appears in a cameo role.

This Is The End, James Franco, Jonah Hill

Rogen and his Superbad co-writer Evan Goldberg wrote the script for This Is The End and also make their directorial debut on the film.

This Is The End will open in cinemas on June 28, 2013.